This is the number of other websites that link to your site. Some Search Engines such as Google use this as a measure to help them rank your own site.
SEO, Page Rank, Deep Linking, Linkage
Link building, apart from increasing the ranking of a web page on search engine keyword search, also helps increasing the PR of a page. Mere search engine optimization, no mater how nicely done, is not sufficient enough to guarantee high search engine ranking. If you know anything about Internet marketing, you know that getting your website with chief 10 rankings in the major search engines is absolutely vital to growing your virtual library business. It instantly drives highly targeted traffic to your website and makes you a serious competitor in your industry.
Major search engines such as Google, Yahoo, MSN, and Alta Vista rely on link popularity to determine the importance of a website and rank it accordingly. If more number of related incoming links you have to your website the better for you to rank high in search engines. In fact, there is NO other die of Internet marketing that is fresh and profitable than having your website listed in the top 10 rankings of the elder search engines. It is literally like striking gold. Ask any racket mistress whose website bum fine 10 rankings and he or she will tell you exactly the same thing.
Finding backlinks from like-minded "relevant" link partners is like the gold at the end of the rainbow. When you can generate backlinks from older, "authority" websites that can send you targeted relevant visitors, you have earned yourself a link that can do much more than a hundred other average backlinks can do for you in improving search engine results. Depending on your niche, you might find that direct traffic gains you more traffic than the top search engine position can do for you.
Merely creating links does not help. Linking a website with unrelated websites does not get much appreciation from search engines. Some search engines even penalize websites with unrelated links. Search engines, in fact, scan the incoming links to a website on various parameters, such as page rank of the incoming link, total outgoing links, industry relevance of the linking web pages, etc to determine the value of the websites linking to you. The reason it is so important to get your website elite 10 rankings is the majority of people who conduct a search on a search engine never go past the first bellhop results - the crack 10 ranked websites. So, if your website is not included in those top 10 search results, you are missing out on over 97% of the truckage that could be going to your website and buying your products or services. To earn credible backlinks from important partners takes time and work, a little bit of research. Perhaps you need to ingratiate yourself to the authority website through genuine interest, and maybe an offer to write a guest post, participate in forums or other community discussions, send useful links for content websites that are useful to the webmaster, or supply other resources that can benefit both the authority website and your own. What I'm saying is that if you are willing to do something of value for someone's website, perhaps you can get something in return--something that both parties can appreciate.
By far the best link strategies are the ones where the webmaster or website owner generates their links in a natural, progressive style. There's no reason to go too fast, even if your website is created for profit. Creating genuine original content (this is like gospel now) will generate natural links from relevant websites who are interested in sharing subject matter that relates to their own sites. While some call this "linkbaiting", writing or generating quality content, whether in articles, reports, stories, or news, will earn you links, build up your website, and give the search engines something to search. clique of search engine optimization gurus and software programmers have developed an automated service that will help you get apical 10 rankings at a fraction of the cost professional search optimization firms would charge you.